Privacy Policy – Lucentra Care

Effective Date: May 13, 2026

Lucentra Care, LLC (“Lucentra Care,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how our website (https://lucentracare.com), our mobile and web applications, and our related services (collectively, the “Services”) collect, use, share, and safeguard your information.

This Privacy Policy applies to information collected through the Services. Protected Health Information (“PHI”) that Lucentra Care receives or creates in the course of providing ABA therapy and related clinical services is governed separately by our HIPAA Notice of Privacy Practices (NPP), which describes the uses and disclosures of PHI in accordance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). Where this Privacy Policy and the NPP both apply, the NPP controls with respect to PHI.

Information We Collect

When you use the Services or interact with Lucentra Care, we may collect:

• Contact information: name, email address, phone number, mailing address, city, state, and ZIP code.
• Inquiry and intake information: type of service requested, preferred contact method, best time to reach you, referral source, and any other information you voluntarily submit through our website intake form.
• SMS opt-in information: whether you have opted in to receive SMS text messages from Lucentra Care, the phone number provided for SMS communication, the date and method of opt-in, and a record of any opt-out request.
• Account information: user account credentials and profile information for users of our web or mobile application.
• Service-related information: information related to ABA therapy services, scheduling, care coordination, and account support. Clinical session content and other PHI are handled under our HIPAA Notice of Privacy Practices.
• Technical and usage information: log data, device identifiers, IP address, browser type, pages viewed, and similar information generated through your use of the Services.

How We Use Information

We use the information we collect to:

• Respond to inquiries submitted through our website and process intake requests.
• Provide, manage, and coordinate ABA therapy and related services.
• Communicate with you about appointments, intake follow-up, service updates, care coordination, and account support, including by SMS where you have opted in.
• Enable secure communication between care teams, caregivers, and Lucentra Care staff.
• Operate, maintain, secure, and improve the Services.
• Comply with legal, regulatory, and accreditation obligations.

SMS / Text Message Communications

Lucentra Care offers SMS text messaging to individuals who explicitly opt in. Opt-in is voluntary, and consent to receive SMS messages is not a condition of receiving any services from Lucentra Care, purchasing any product, or completing any transaction with Lucentra Care.

How you opt in. You may opt in to SMS by submitting our website intake form at https://lucentracare.com/contact-us/ and checking the optional, unchecked SMS consent checkbox, or by providing verbal or written consent during a direct intake conversation with Lucentra Care staff. The website checkbox is not pre-selected and the intake form may be submitted without opting in to SMS.

What you may receive. If you opt in, you may receive SMS messages from Lucentra Care related to intake follow-up, appointment scheduling and reminders, service updates, care coordination, and account support. Message frequency varies and depends on the nature of your interaction with us. We do not use SMS for marketing or promotional content.

Costs. Message and data rates may apply, depending on your mobile carrier and plan. Lucentra Care does not charge for SMS messages.

No sharing for marketing. Lucentra Care does not sell, rent, share, or otherwise disclose mobile phone numbers, SMS opt-in information, or SMS message content to any third party or affiliate for that party’s marketing or promotional purposes. Phone numbers collected for SMS are used solely by Lucentra Care and our service providers (such as our SMS messaging platform vendor) to deliver the messages described above and to comply with applicable carrier and regulatory requirements.

How to opt out. You may opt out of SMS messages at any time by replying any of the following keywords to a message you receive from us: STOP, CANCEL, END, QUIT, UNSUBSCRIBE, REVOKE, OPTOUT, or STOPALL. After you opt out, you will receive a one-time confirmation message and will not receive further SMS messages from that number unless you re-subscribe by replying START.

Help. Reply HELP or INFO to any message to receive contact information for Lucentra Care. You may also contact us at info@lucentracare.com or (443) 351-6700.

SMS is not secure. SMS is not an encrypted or secure channel. Please do not send Protected Health Information (PHI), clinical details, diagnoses, insurance member identifiers, dates of birth, or other sensitive information by SMS. We will collect such information through secure channels during follow-up.

How We Share Information

Lucentra Care does not sell personal information. We may share information only as follows:

• With authorized healthcare providers and care team members involved in your or your child’s care.
• With service providers that support our operations under written agreements, including our SMS messaging platform vendor, electronic health record vendor, secure communication and scheduling platforms, hosting and infrastructure providers, and IT and security vendors. Where these vendors handle PHI, they do so as HIPAA Business Associates under written Business Associate Agreements.
• When required by law, including in response to subpoenas, court orders, or other legal process, or to comply with HIPAA, state law, or other applicable regulatory obligations.
• To protect rights and safety, including to prevent fraud, investigate suspected violations, or respond to threats to the safety of any person.
• In connection with a business transaction, such as a merger, acquisition, or sale of assets, subject to applicable confidentiality and HIPAA obligations.

We do not share, sell, rent, or disclose mobile phone numbers or SMS opt-in information to any third party or affiliate for that party’s marketing or promotional purposes.

Data Security

Lucentra Care implements administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. Information transmitted through the Services is encrypted in transit using industry-standard protocols, and PHI is handled in accordance with the HIPAA Security Rule. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary to provide the Services, comply with our legal, regulatory, and accreditation obligations, resolve disputes, and enforce our agreements. Clinical records containing PHI are retained for the period required by applicable state and federal law.

Children’s Privacy

Lucentra Care provides ABA therapy and related services to children, and we collect information about children from their parents or legal guardians as part of our intake and clinical services. We do not knowingly collect personal information directly from children under 13 through the website or application. Parents and legal guardians may request access to, correction of, or deletion of their child’s information by contacting us at info@lucentracare.com, subject to applicable legal and recordkeeping requirements.

Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to request access to, correction of, or deletion of your information, and to opt out of certain processing. To exercise these rights, contact us at info@lucentracare.com. With respect to PHI, your rights are described in our HIPAA Notice of Privacy Practices.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Effective Date” above and post the revised Privacy Policy on our website. Your continued use of the Services after the Effective Date of a revised Privacy Policy constitutes your acceptance of the changes.

Contact Information

Lucentra Care, LLC 5457 Twin Knolls Rd, Suite 300-N18 Columbia, MD 21045 Email: info@lucentracare.com Phone: (443) 351-6700 Website: https://lucentracare.com

If you have questions regarding this Privacy Policy, please contact us using the information above.